• Title : PHONO SAPIENS
  • English Title :
  • Author : Jaeboong Choi
  • Publication : 2019.03.11
  • Page : 336pg
  • Genre : Humanities
  • Country : Korea

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#4 Bestseller in Economics
Recommended Book by Chosun Ilbo, Donga Ilbo, Joongang Ilbo and Hangyerae

BOOK DESCRIPTION

Phono sapiens are people who can’t live without their cellphones or similar smartphone technology. Though phono sapiens are birthed just about 10 years ago by the man Steve Jobs himself, they have revolutionized the market by simply treating their smartphones as an extension of their body. For example, traditional methods of advertising via newspapers or cable TV have decreased nearly by 50%, whereas advertising via the Internet (such as Youtube) have skyrocketed. People use mobile banking as way to perform their transactions instead of physically visiting a bank. Many malls and supermarkets are closing down, whereas online sales have shown a sharp increase. Digital methods ways of carrying out transactions using applications like We Chat Pay have become the norm in China, and it’s said that homeless men in Shanghai asking for donations are seen carrying QR codes.

Evolution is change that was brought on by choice rather than by external force. The appearance of phono sapiens is a result of a natural evolution process, since no one has physically forced them to make the shift from analogue to digital usage. Throughout history, evolution has proven to always move forward and never backward. Regardless of the ranging opinions on smart phone technology, the fact that a new era with the focus on digital lifestyle is approaching is inarguable.

It’s true that concerns on the over usage of smart phones are abundant. In fact, most adults are known to judge the smartphone generation as being addicted to technology, having poor mental health, and isolating oneself instead of physically getting out and cultivating a social life. And though this may be true, smart phone technology is also a game changer that revolutionizes the way people have access to information. Backlash against how technology is taking over every sphere of society may also be a form of defense mechanism for those fearing change. However, all of world’s leading corporations are now wired (Google, Amazon, Facebook) and those who failed to adapt to the digital world have disappeared. Regardless of one’s opinions (even the well-thought out ones) on whether digital technology is ultimately beneficial or harmful, the fact that it is taking over the marketplace is inevitable. The piece presents convincing arguments and tips on how one can choose to adapt to the upcoming new era and take advantage of the many unprecedented opportunities it carries.

TABLE OF CONTENTS
1. The Birth of a New Species: Phono sapiens
-The Approaching Revolution : The Phono sapiens are coming
-What Generation X didn’t catch: the “new” generation is already outdated
-The shift of purchasing paper: the young lead the world
-A revolution is a double-edged sword: Evolution is inevitable
-How the species travel: how “virtual reality” turns into business
-The continent has spoken : the change in standard of consumption […]

2. The Much Celebrated Civilization
-Switching players: Sony becomes obsolete. Apple and…
-From Homo sapiens to Phono sapiens: If anyone needs CDs, please leave
-The coveted ambition: “We consume on the move.”
-The $5 trillion dollar choice : Why Trump is attacking the Amazon
-GM’s betrayal: Destroying a factory to invest in automated taxi service
-The battle of digital platforms: the shift in civilization creates opportunities for all countries
-BTS and ARMY: Fandom that leads a revolution in consumption
-80 million LOL Championship Games: What the market 8 times the size of the Olympics proves
-Game civilization: Dangerous but mandatory to learn
-Disregarding Experience: One needs to completely change the clients’ standards
-Owners of applications: “Phono sapiens” decide everything

3. On Demand Revolutionizes the Business World
-Change in Patterns: Phono sapiens leave their mark
-Product details: Small but deciding factor
-CarrieTV’s Success: The Rules of Youtube
-One-person content creator: From “digital ruler” to celebrated “idol” […]

4. The Coming of the Unprecedented Species
-Digital Manners: There’s an order to “Likes” and “Comments”
-Storytelling: “I had to have it.”
-No Service: Fun out wins convenience [….]

ABOUT THE AUTHOR
Jaeboong Choi studied mechanical engineering at undergraduate and graduate school at Sung Kyun Kwan University (SKKU) and University of Waterloo. He’s lectured more than 1,200 times for corporations, government organizations, and education-related organizations on the coming of the 4th revolution led by the Phono sapiens.

  • Title : SUPER LEVEL
  • English Title :
  • Author : Oh-Hyun Kwon
  • Publication : 2018.09.10
  • Page : 336pg
  • Genre : Business, Self-Help, Leadership Skills
  • Country : Korea

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“Failure of Leaders Determined After They Step Down”
The bestselling book sold more than 1.5 million copies in Korea!

BOOK DESCRIPTION
Kwon Oh-Hyun, the man behind Samsung Electronics, often hidden from the public spotlight, shares his thoughts on leadership from 33-year experience at Samsung Electronics. This is his first title, and it is significant because it not only reveals the personal perspectives on leadership, but also it is coming from the most essential figure from one of the world’s largest technology companies. As a legendary figure at Samsung as some would say, he shares his secret of leading the company’s rapid growth that led Samsung to the level and the speed that is unparalleled to other competitors.

Kwon started his career as a researcher at Samsung. Without business degree or managerial experience, he gradually became the core figure of Samsung, while transforming unprofitable divisions at Samsung profitable. The book is divided into 4 parts that are crucial in making successful business: leadership, structure of the group, strategy and manpower. In doing so, he presents simple and clear methods of improving business. Further, as he is known for innovative business style, he introduces practical strategies that he himself learned over the years of leading struggling divisions at Samsung.

In the book, Kwon especially points out responsibility, roles, and duty of leaders. He sees that the leaders must have 4 virtues in balance: Insight, Decision, Execution and Sustainability. While these qualities are hard to balance, he introduces some of the methods that leaders can start practice right away:

1. Share your vision with your team, but it must be simple and clear.
2. Make a Not-to-Do List, eliminate unnecessary things that hinder your vision.
3. Share a small, but successful stories with your team. Sharing and studying successful cases motivates team members, as well as shaping their positive outlook.

Kwon also reveals that he is the man behind 4Ps, that every Samsung employee swears by today: Pay by Performance, Promotion by Potential. Through his philosophy, he argues that proper structure within the company is more important than the leader’s vision. Therefore, the leader must recognize and use the power of structure that fit into one’s business type. Then he advises the leaders must prioritize, focus and know how to negotiate for growth of the company and its employees.

Finally, Kwon emphasizes the importance of finding the “right talent for the right position”. Kwon believes there are no perfect employees, however, he asserts that every employee has to have a sense of ownership to the company. To cultivate this idea, Kwon thinks that leaders must be “consistent” and “permanent” in their decision making. He criticizes that many leaders today often lack such qualities, thus leaving entire institution weak after their resignation. That is why he is calling for the leaders to find solid business philosophy and see reality based on acute observation on their surroundings.

ABOUT THE AUTHOR
Dr. Oh-Hyun Kwon is the former Vice Chairman and CEO of Samsung Electronics from 2012 to 2017. Since he joined as a researcher at Samsung Electronics’ Semiconductor Business in 1985, he has played a pivotal role in Samsung’s rapid advance in technology. Known as “legendary salaryman figure” in Korea, he successfully led semiconductor division which brought the largest-ever operating profit of more than 35 trillion won in 2017. After stepping down in November, he is now a chairman of Samsung Advanced Institute of Technology.
Kwon holds BS in Electrical Engineering from Neoul National Universtiy, a M.S. in Electrical Engineering from KAIST, and a Ph.D. in Electrical Engineering from Stanford University. In 2013, he was listed as the top 100 most influential people.

  • Title : DD’S UMBRELLA
  • English Title :
  • Author : Hwang Jeong-eun
  • Publication : 01/15/2019
  • Page : 340
  • Genre : Literature
  • Country : Korea

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Short stories that are like an umbrella handed over in the rain called the world
The true colors of Hwang Jeong-eun’s prose fiction, which charges at maximum speed
Hwang Jeong-eun has established herself as one of the writers representative of South Korean literature in both name and deed by simultaneously forming a broad and solid readership and receiving firm support from critics with her works including novels I’ll Keep Trying and The Shadows of a Hundred and short story collections Pa’s Initiation and A Nobody. Her latest work, dd’s Umbrella has been published. The volume gathers two novellas constituting a novel cycle that resonate with each other and share the same temporal background and thematics even though they present disparate characters and narratives: Kim Yujong Literary Award winner “d” (titled “Laughing Man” at the time of its original publication); and “No Need to Say Anything” (extensively revised later), which received considerable attention during its serialization on Changbi’s online platform Literature 3. Against the backdrop of the social cataclysms of the avoidable and therefore all the more tragic sinking of the MV Sewol, a passenger ferry, in 2014 and the “Candlelight Revolution,” or ordinary citizens’ candlelight demonstrations against the corruption of the incumbent administration, during 2016-17, these works explore the new meanings of “revolution” in individuals’ daily lives. They are welcome new additions that will move readers overwhelmingly through the combination of profound reflections on life and death, love and humans and beautiful sentences deeply affecting readers’ emotions.

“Why didn’t my beloved come with me?”
The end, or a new beginning, of an old story
The tale starts in “dd’s Umbrella,” a short story that writer Hwang Jeong-eun first published in 2010 (also included in Pa’s Initiation, published by Changbi, 2012). Reunited with “dodo,” “dd” becomes close to her childhood friend based on a memory of the fact that, in the past, she failed to return an umbrella borrowed from “dodo.” Despite the difficulty of making a livelihood, the two figures are happy because of their shared life. In the 2014 short story “Laughing Man” (included in A Nobody, published by Munhak Dongne, 2016), however, “dd” meets with unexpected death.

The work in the latest collection dd’s Umbrella directly to continue these characters’ story is “d.” “d” (“dodo” from the earlier tale), who likewise has lead deathlike days since the death of “‘dd,” immerses himself in days spent in the arduous labor of handling packages at Sewoon Arcade in the Cheonggyecheon district in Seoul. Through an encounter one day with Yeo So-nyeo, who has repaired acoustic equipments at Sewoon Arcade for decades, he slowly begins to step back into the world. Likewise, So-nyeo looks back on the lives of both herself and those around her in the landscape of the shopping arcade, which reflects the glory and shame of South Korea’s modernization.

The theme of “revolution” triggered by the existence of “dd” and the voices encountered through it thus continue naturally in “No Need to Say Anything.” The first-person narrator of “No Need to Say Anything” is both an employee of a shoe manufacturing company and a writer with twelve incomplete manuscripts. She has lived together for 20 years with Seo Su-gyeong, a woman of the same age who left a strong impression on an athletic events day during high school. The two characters have reencountered each other after graduation from high school and forged a relationship through an incident on the premises of Yonsei University, the site of the so-called “Yonsei University Incident” in 1996. Since that day, when the “separation of activism and daily life” (p. 188) was established due to isolation and violence, they have faced the sentiment of “Let’s just sweep my front yard or something” (p. 186) yet continued to ponder on living as a citizen, on becoming an “adult.” What is noteworthy is the fact that one of the foundations of the narrator’s maturity in reflections on people and society consists of ideas obtained from a variety of actual books and animation films. These sources are presented in both the main body and footnotes. Along with articles likewise provided in footnotes, such elements, whose slight unfamiliarity will catch readers’ attention instead, are characteristic of this novel in form and content alike.

After witnessing the tragedy of the MV Sewol on April 16, 2014, when they had planned to hold a little party for Su-gyeong’s birthday, the two figures continuously take to the street in order to participate in citizens’ protests against the South Korea government’s corruption and concealment of the causes of the incident. At one of the special moments in reading this novel cycle, we discover a scene where the trajectories of “I” and Su-gyeong intersect with that of “d.” For example, the two parties face a situation where, on April 16, 2015, the first anniversary of the sinking of the passenger ferry, the Sejong-ro intersection in the heart of Seoul turns into a “space between two long walls” (pp. 132, 290) and encounter crowds shouting the same slogans (pp. 128, 289).

Hwang Jeong-eun
Born in 1976 in Seoul, Hwang Jeong-eun made her literary debut with the selection of her work in the annual spring literary contest sponsored by the daily Kyunghyang in 2005. She has authored works including: short story collections The Elephant Train at 7:32, Pa’s Initiation, and A Nobody; novels The Shadows of a Hundred, Barbaric Miss Alice, and I’ll Keep Trying; and novel cycle dd’s Umbrella. She has received prizes including the Hankook Ilbo Literary Award, Changbi Shin Tong-yop Prize for Literature, Daesan Literature Prize, Yi Hyo-seok Literary Award, Kim Yujong Literary Award, and the grand prize in the Munhak Dongne Young Writers’ Literary Award.

  • Title : SEE YOU ON THE TOP
  • English Title :
  • Author : Jeong Se-rang
  • Publication : 10/12/2018
  • Page : 280
  • Genre : Literature
  • Country : Korea

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“Never imagined I’d be hooked on literature one day” (vol***)
“How on earth do you have such entertaining imagination?” (bky***)

Recipient of the Changbi Prize in Novels and the Hankook Ilbo Literary Award, writer Jeong Se-rang’s first short story collection in eight years!
“Accurate” consolation given by a refreshing and lighthearted imagination and warmhearted sentences
The winner of the Changbi Prize in Novels in 2013 for This Close and the Hankook Ilbo Literary Award in 2017 for Fifty People, writer Jeong Se-rang has presented her first short story collection in eight years since she embarked on her literary career. This collection gathers a total of nine works including “Wedding Dress 44,” which received attention on social networking services (SNS) at the time of its presentation for its unconventional form and episodes that vividly show the reality today. In the volume, readers therefore will meet the talents that only Jeong can display including: the weighty message of Fifty People, which was assessed as “A work that, with its powerful readability and magnetism, revives this society’s will to solidarity”; and the lighthearted imagination of An Eun-yeong the Health Teacher, which the author herself disclosed that she had “[written] it only for pleasure.” As such, this book can be seen as the starting point and essence of the “Jeong Se-rang World.” It amply proves as well that, via Jeong, any tale is bound to shine.

Worries about you, who are seated in the place that I have left behind
A story of firm solidarity created by such a sentiment
The titular work, “See You on the Rooftop” recounts a story about the ways in which the first-person narrator, who, suffering from unjust labor and sexual harassment at work and always feeling the urge to hurl herself from the rooftop of the office building, inherits a book of magical solutions to emergencies from older female colleagues and finally overcomes her despair. Though the magical book lies on the surface of the tale, what has sustained and empowered her, in fact, are the people who, “tenderly leaning their heads toward her, together pondered on how to unravel each day, which was like tangled yarn,” the older female coworkers who prevent the protagonist from leaping from the rooftop. Consequently, “I” is concerned about “you,” her successor, and hopes that this new employee will discover “the story about me and my older women workmates.” Concerns about someone who is seated in the place that one has left behind in themselves create the power of firm solidarity.

A work reflecting the voices of 44 women who are linked by a single frock, “Wedding Dress 44” recounts the stories of women who either have married or will marry in one rented wedding gown in the format of 44 short episodes. Vividly recounting marriage not as a romantic myth but as an institution, this work presents a variety of women’s narratives. In particular, it is significant that the final group of women to wear this gown consists of high school students. By the time they grow up and choose to get married or not, what indeed will be the landscape of the institution?

A tale about I-jae, who comes to hold a “divorce sale” in order to sell everything in her house after getting a divorce, and her friends, “Divorce Sale” encompasses the voices of women including: one who speaks out about the difficulties of work life, asking, “I don’t see women in their 40s… 50s. Where have all senior women employees disappeared?”; and another who, feeling “other people’s lives [were] glamorous and she alone [had been] discarded in hell,” raises her child and looks back on her choice.

The titular heroine of “Hyo-jin” is a figure who has escaped from “something that sticks darkly.” She runs away and away from: her father, who forces her to live according to her name, which means “performing filial piety to the full”; and her ex-lover, who, full of an inferiority complex, thinks that she has left him due to his poverty. The voice of Hyo-jin, who only urges herself to flee instead of fighting against forewarned unhappiness, imbues us with strange courage as we live on here and now.

Meanwhile, works including the following amply demonstrate just how freely the author unfolds her variegated imagination: “Forever Size 77,” a story about a woman who has turned into a vampire and will die if she eats dried persimmons; “As You Know, Eun-yeol,” which imagines a female character named Eun-yeol and places her in the history of premodern relations between Korea and Japan; and “Forehead and Sand,” where misunderstanding accumulated between two countries that use disparate languages due to arrow letters.

Jeong Se-rang
Born in 1984 in Seoul, Jeong Se-rang made her literary debut with the publication of “Dream, Dream, Dream” in Fantastic in 2010. She received the Changbi Prize in Novels in 2013 for This Close and the Hankook Ilbo Literary Award in 2017 for Fifty People, respectively. She has authored novels I Miss Snaggletooth, Only Han-a on Earth, Jae-in, Jae-uk, Jae-hun, and An Eun-yeong the Health Teacher.

  • Title : PLEASANT COMMUNICATION 101
  • English Title :
  • Author : Oh Su-Hyang
  • Publication : 2018.07.25
  • Page : 224
  • Genre : Slef-Help, Psychology
  • Country : Korea

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"Speaking Practice for Those who Do Not Want to Hurt or Get Hurt by Language"

NEW TITLE BY THE AUTHOR OF < The Secret Habits to Master Your Art of Speaking>
Easy 43 Tips on Speaking Improvement Skills!


Have you ever envied a person “who says everything they want while they are smiling?” This person is a goal for many who cannot say what they meant; they are afraid they might hurt somebody, or they are even more afraid of getting hurt. They want to have pleasant conversation while delivering every message to another person.
Secret to a pleasant conversation is to be engaged in a “Psychological Conversation”- meaning that the speaker “reads” the mind of another in order to avoid any misunderstanding or distortion of their message. The author, who is an expert of communication, introduces various psychological effects and research studies that support the impact of “Psychological Conversation”. 43 secrets are based on real life experience and study cases that are detrimental to your career and personal life improvement. Whether you want an approval from your boss or you need validation from someone, this title will help those who want better relationship, better performance both at work and home.
Throughout the book, readers will learn how to speak naturally and lead the other person in conversation without a fuss. The book is divided in 6 situations (below) in which the Psychological Conversation shines the most. Each chapter is light and easy to understand, so it is quite easy to apply in your own life after reading one chapter!
1. When you want to mark favorable impression
2. When you want to fix a twisted relationship
3. When you want YES from your boss
4. When you want to look attractive
5. When you want to sell something
6. When you want to perform better at work


Oh Soo-Hyang is lecturing for government office and a lot of private companies for better and effective speeches of workers. She also taught junior home shopping hosts at GS home shopping. She appeared a number of shows and has a show for the first time mother’s speech at EBS. Her Book THE SECRET HABITS TO MASTER YOUR ART OF SPEAKING are sold to Indonesia and Vietnam.

Award
-2015 Korea Sinzisikin Award in Voice Trainer field
-2015 HUMAN RESOURCES DEVELOPMENT SERVICE OF KOREA Award

  • Title : BECAUSE THIS IS OUR FIRST TIME
  • English Title :
  • Author : Yo-Zuk
  • Publication : 2018. 01 .26
  • Page : 320
  • Genre : Illustrated Essay
  • Country : Korea

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Warm and Loving Encouragement from Penguin & Friends!

BOOK DESCRIPTION
A Penguin carrying a goldfish in a fishbowl on his head is on a journey to find himself.
Every animal he meets on the road resembles the people around us: Sloth who paces herself, Horse who tries to catch up with everyone, Chameleon who disguises herself for job interviews, Hyena who compares himself with others, Fox who is afraid of getting hurt from relationship. Their witty yet insightful conversation represents how we feel, act and interact with one another.
BECAUSE THIS IS OUR FIRST TIME reminds readers that it is okay to fail and make mistakes because you only live once, and rather than punishing yourself, you should generously embrace yourself. Through the book, readers are encouraged to be kind to themselves and reflect on how we treat our lives though the anecdotes of the animals. We find consolation and encouragement from their heartwarming yet cheerful stories.

ABOUT THE AUTHOR
Yo-Zuk is an artist, illustrator and an author. BECAUSE THIS IS OUR FIRST TIME is her first book.

  • Title : ONE HAPPY FOX
  • English Title :
  • Author : Koh, Hye Jin
  • Publication : 2018.03.23
  • Page : 40
  • Genre : Children’s Picture Book
  • Country : Korea

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BOOK DESCRIPTION
Red Fox loves strolling and taking care of her field of flowers. She also likes combing her hair and dwelling on the thought that she is the most beautiful fox in the whole world.
One day, she notices there is a white hair growing on her body. At first, she plucks it away, as this is simply unacceptable to the beautiful red fox who dearly prides her color of the fur.
But the white patch of hair grows and grows. The red fox is in agony: so, she tries to gain her red color back; by making juice out of red fruits and rubbing on her body, by covering herself with red flowers and red tree leaves. But none of it seems to work and the cold winter is approaching. Devastated, the red fox crawls back to a dark cave. What happens to red fox? Will she gain her happiness back in her life?

ABOUT THE AUTHOR
Koh, Hye Jin is a renowned children’s illustrator author. ONE HAPPY FOX is awarded in Korean Andersen Awards in Creative Picture Book. Another picture book by Koh, TO HOME is awarded with the illustrator of the year at Bologna Book Fair in 2016, official selection at Nami Concours in 2017. Her other works include PRESENT FROM THE BEAR and I WILL DRAW IT FOR YOU.

  • Title : SECRET OF SECRETARY KIM#1,2
  • English Title :
  • Author : Jung Kyung-Yoon
  • Publication : 2018.02.09
  • Page : 400
  • Genre : Romance Novel
  • Country : Korea

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SOON TO BE TELEVISION SERIES with PARK SEO-JOON!
HOTTEST ROMANCE NOVEL OF NOW!

BOOK DESCRIPTION
SECRET OF SECRETARY KIM is a romance novel that is soon to be developed into a TV series from SBS starring Park Seo-Joon as the lead character, Lee Young-Joon.

Lee, 33-year old narcissistic vice president of a muti-million dollar group, falls in love with a beautiful and talented secretary Kim Miso. Miso has been working for Lee for nine years. She is his private driver, party partner and takes care of every Lee’s business.
Their relationship could not have been better, although Lee’s cool persona can bug her. One day, Kim declares that she is quitting her job. Lee wants to know the reason behind her resignation.

Their love story is not a typical Cinderella story; the portrayal of their relationship is realistic, funny with the twisted past. When Lee was 7 years old, his older brother tricked him and abandon him out of jealousy. Lee gets lost then abducted by a woman, who later abducts Miso too. A few days later, they all break free from confinement. Miso does not remember the incident because she was 5 years old at the time, but Lee remembers everything, including Miso. So when Lee discovered that Miso was working at his company, he hires her to be his secretary.

After all, Miso likes Young-Joon, but since Young-Joon has no intention of getting married, Miso decides break out of her comfort zone to find her own happiness. Their conversation exchange is witted and fast, and as the story is headed for a happy ending. The novel is developed into a popular webtoon series, and has a large fan base due to the interesting characters and the storyline.

ABOUT THE AUTHOR

Jung Kyung-Yoon
Known as her pen name, Cha-Hyang, the author has published GOODBYE TO AN ANGEL, RED SKYLARK, CRESCENT MOON IN THE AFTERNOON, GUY IN THE CHRISTMAS and many more. She is an active member of the Romance Novel Author Association.

  • Title : LAZINESS IS A HABIT
  • English Title :
  • Author : Choi Myung-ki
  • Publication : 2017.01.05
  • Page : 264
  • Genre : Self-help
  • Country : Korea

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The cause of your laziness and procrastination is your emotion!
Willpower is not just enough and this book will guide you to overcome
all the bad habits which make you lazy.

BOOK DESCRIPTION
You have a lot on your plate but you do not want to do anything.
You have a test tomorrow but you cannot focus on studying.
We often think ‘Why don’t I have willpower?’ whenever we face similar situations like
above.
Lethargy and procrastination are not the problem of our willpower. You are being lazy
because you have issues of emotions. The book ‘LAZINESS IS A HABIT: Guide to Stop
Procrastination and to Be the Owner of Your Life’ tells that people who have anger, anxiety
and feel lonely tend to have more difficulties to manage their time and lazy habits. For
example, people with high anxiety level cannot concentrate one work and continuously
have miscellaneous thoughts. It eventually makes them lose important things when doing
work. Another example is people who suffer from loneliness. These people have a tendency
to become lethargic.
To get rid of the issues of emotions, stop being lazy and being a better person, this book
gives you solutions by dividing into three part as follows:
1. It introduces 9 different emotions which make you lazy and let you know how to defeat
the bad emotions.
2. The second part explains 7 obstacles of your willpower such as impatient personality and
a difficulty of making decisions. It also guides you on how you can get rid of the obstacles in
your life.
3. The last part offers detailed action plans to minimize feelings of laziness and maximize
productivity. The most important message from this part is ‘Don’t let others manage your
life! You are the manager of you’. It means that this book does not only aim for less
procrastination at work and life but also aim at building good habits for your healthy and
better life.
This book also provides ‘NO MORE LAZINESS DIARY’ to help you to diagnose and solve
your emotional issues and it will guide you to build good habits to be a diligent person.

ABOUT THE AUTHOR
Dr. Choi Myung-ki is the director of Chungdam Harvard Psychology Centre, a professor of
college of medicine at Chung-Ang University and a consultant physician of Asan Medical
Centre’s mental Health department. He graduated college of medicine at Chung-Ang
University and completed MBA for Health Sector Management at Duke University.
He has been also working for an analyst for a number of current affair programs
including NEWSROOM of JTBC and WHAT WE WOULD LIKE TO KNOW of SBS. Other
publication work of the author are ‘Worry is a habit’, ‘What makes you work?’, ‘The
management for your mind’, and ‘Good parents complex ‘.

  • Title : THE SECRET OF RED SKY Vol1
  • English Title :
  • Author : Jung Eun-gwol
  • Publication : 2016.12.06
  • Page : 568
  • Genre : Romance Fiction
  • Country : Korea

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BOOK DESCRIPTION
Hong Cheon-gi, the one and only women artist of Dohwaseo, a department for arts and
paining in Chosun dynasty is now reborn with the author’s imagination.
The story beings with one short line about Hong Cheon-gi in the history. The name of her
has the meaning ‘The Red Sky’s Secrets’. Cheon-gi who is the member of a local artist group
accidently finds a man who falls from the sky on the winter solstice in the early Chosun
period. The man who Cheon-gi picks has a pretty face and a good smell and looks like he is
not the man of this world. As Cheon-gi meets him, she reminds that her mother has been
praying for her spouse for a long time and she believes that he is the one that the god sends
for her. The name of the man from the sky is ‘Haram’. Haram became a blind because of an
accident which happened during a ritual for rain when he was young and now only can see
the “Red” world. After meeting Cheon-gi, Haram realizes that there is a hidden secret
related to his eyes.
While reading this novel, the readers will meet a number of mysterious events which are
related to Haram and Cheon-gi.
“Find out the regulations which states ‘Women cannot be appointed as a government’s
official”
Why can Haram only see the red sky?
What is the meaning of the visit of a suspicious guest who comes to find the painting for
welcoming New Year and preventing the disaster?
Where does the painting of a king disappear?
The Prince Anpyeong and Haram start a journey to chase the clues of all these mysterious
events and they finds out that Cheon-gi has a key to solve the secrets.
This is also the love story of the lively, happy, and delightful woman ‘Choen-gi’ Choen-gi is
unmoved by the obstacles that she experiences while she loves Hara. She never gives up
hear love and strongly steps forward for Haram and her belief. This novel’s strong bondage
of Cheon-gi and her friends and the life of painters of the palace will make the story more
fun and interesting. Since it adapts the stories of historical painters and is based on the
historical research, the plot is well-organized as well.
CHARACTER
Haram, the most beautiful man of the palace
He is able to read the sky’s signs and decode them but he cannot see the stars in the sky.
When he opens his eyes, the world is all red.
He got involved in an accident on the day when the ritual for rain was held and became a
blind. As he meets Hong Cheon-gi, the secrets of the sky about his eyes revealed.
Hong Cheon-gi, the genius artist of the century
The painting has been the only reason she live for 20 years but everything changes after
picking up the man from the sky. She enters the palace to be eyes of Haram. Cheon-gi is
brave and confident for her love.
The Prince Anpyeong, the man who searches ‘Beautifulness of the world’
The prince loves the arts more than anything and the paintings and poems are his favorite.
Cheon-gi always makes him fun and he likes everything about her.
ABOUT THE AUTHOR
Jung Eun-gwol is the best romance author in Korea. Her novels has been sold more than 2,2
million copies and two of her bestselling books have been made into the megahit TV series
‘Sungkyunkwan Scandal’ in 2010 and ‘Moon Embracing the Sun’ in 2012.
WORKS
-Report of her blind date
-The Moon Embracing the

  • Title : THE SECRET OF RED SKY Vol2
  • English Title :
  • Author : Jung Eun-gwol
  • Publication : 2016.12.06
  • Page : 560
  • Genre : Romance Fiction
  • Country : Korea

centents

BOOK DESCRIPTION
Hong Cheon-gi, the one and only women artist of Dohwaseo, a department for arts and
paining in Chosun dynasty is now reborn with the author’s imagination.
The story beings with one short line about Hong Cheon-gi in the history. The name of her
has the meaning ‘The Red Sky’s Secrets’. Cheon-gi who is the member of a local artist group
accidently finds a man who falls from the sky on the winter solstice in the early Chosun
period. The man who Cheon-gi picks has a pretty face and a good smell and looks like he is
not the man of this world. As Cheon-gi meets him, she reminds that her mother has been
praying for her spouse for a long time and she believes that he is the one that the god sends
for her. The name of the man from the sky is ‘Haram’. Haram became a blind because of an
accident which happened during a ritual for rain when he was young and now only can see
the “Red” world. After meeting Cheon-gi, Haram realizes that there is a hidden secret
related to his eyes.
While reading this novel, the readers will meet a number of mysterious events which are
related to Haram and Cheon-gi.
“Find out the regulations which states ‘Women cannot be appointed as a government’s
official”
Why can Haram only see the red sky?
What is the meaning of the visit of a suspicious guest who comes to find the painting for
welcoming New Year and preventing the disaster?
Where does the painting of a king disappear?
The Prince Anpyeong and Haram start a journey to chase the clues of all these mysterious
events and they finds out that Cheon-gi has a key to solve the secrets.
This is also the love story of the lively, happy, and delightful woman ‘Choen-gi’ Choen-gi is
unmoved by the obstacles that she experiences while she loves Hara. She never gives up
hear love and strongly steps forward for Haram and her belief. This novel’s strong bondage
of Cheon-gi and her friends and the life of painters of the palace will make the story more
fun and interesting. Since it adapts the stories of historical painters and is based on the
historical research, the plot is well-organized as well.
CHARACTER
Haram, the most beautiful man of the palace
He is able to read the sky’s signs and decode them but he cannot see the stars in the sky.
When he opens his eyes, the world is all red.
He got involved in an accident on the day when the ritual for rain was held and became a
blind. As he meets Hong Cheon-gi, the secrets of the sky about his eyes revealed.
Hong Cheon-gi, the genius artist of the century
The painting has been the only reason she live for 20 years but everything changes after
picking up the man from the sky. She enters the palace to be eyes of Haram. Cheon-gi is
brave and confident for her love.
The Prince Anpyeong, the man who searches ‘Beautifulness of the world’
The prince loves the arts more than anything and the paintings and poems are his favorite.
Cheon-gi always makes him fun and he likes everything about her.
ABOUT THE AUTHOR
Jung Eun-gwol is the best romance author in Korea. Her novels has been sold more than 2,2
million copies and two of her bestselling books have been made into the megahit TV series
‘Sungkyunkwan Scandal’ in 2010 and ‘Moon Embracing the Sun’ in 2012.
WORKS
-Report of her blind date
-The Moon Embracing the

  • Title : SHUT UP AND WATCH A MOVIE: A Definitive guide to improve your English
  • English Title :
  • Author : Shin Wang-Gook
  • Publication : 2017/09/29
  • Page : 252
  • Genre : Self-help /Language Learning
  • Country : Korea

centents

“Watching movies not only improved my English, but completely transformed my life!”

A High-School dropout, who had no clues of learning English, gets accepted to UC Berkeley all thanks to the movies he has watched. Now the author is revealing a 3-step guide and 6 benefits of learning English through movies.

BOOK DESCRIPTION

HOW DID HE BECOME SO FLUENT IN ENGLISH?
The author Shin, was an aspiring boxer without any prospects. He had no idea what English was until he reached twenty. He tried the usual, the boring methods of learning English; reading and writing, and memorizing, only to lessen his interest in learning. Then he grabbed a movie. From Rapunzel to Titanic, Shin relentlessly watched movies, digested the language and used the movies to study English. A year later, he became fluent in English and went to US for college. He then got accepted to UC Berkeley and began spreading his knowledge on online platforms as well, gathering
3000 people in just about six month on his website.


A 3-STEP GUIDE TO STEP UP YOUR ENGLISH GAME AND THE 6BENEFITS YOU WILL GET: SHUT UP AND WATCH A MOVIE is a part memoir, part self-help with full of author’s wisdom and know-hows of learning English in a more engaging and fun way. He points out that there are “steps of memorization”, and to build those steps, author advises the reader to “Shut up and Listen”. It is a method that the author came up focusing on vocalization, accent and rhythm. He also introduces a 3- step guide to help learning English through movies, which he named it as “Chewing English”.

Here are the 3-steps:
(1) Train your vocalization, accent and rhythm
(2) Listen to just one line from a movie
(3) Watch a movie on a daily basis, listen to the whole conversation.


There are 6 benefits to this book when you take the 3-step method:
(1) Listening to the REAL ENGLISH: you will be able to hear like a native speaker.
(2) GRAMMAR and VOCABULARY will be now your strong suit: Without memorizing word for word, you will be able to grasp the meaning of various English expressions, gestures and tones.
(3) Manage your TIME and MONEY: Through movies, you will be able to save money and time, rather than studying abroad and spending thousands of dollars on studying English.
(4) FUN guaranteed: Learning should never be an obligation. You will have fun while watching a movie, learning each line and expression.


BOOK TRAILER:
Book Trailer: https://www.youtube.com/watch?v=GSNPKSySVSs&feature=youtu.be
Youtube Channel: https://www.youtube.com/channel/UCpN9-JAMao6JTB28RQ_Xmdg

TABLE OF CONTENT

Prologue How Watching a Movie Changed My Life

PART 1 WHEN A HIGHSCHOOL DROPOUT CONQUERS ENGLISH
-I was the last person on Earth who wanted to study English
-Finding a solution through movies
-How watching movies help rebuild my goals

PART 2 HOW TO “REALLY” LISTEN TO MOVIES
-Learn English like boxing
--Similarities between diet and studying English
-Shut up and listen! You have to listen first to speak English
-How to enjoy your learning experience: “Chewing English” helps!
-Appendix: vocalization: why do English actors sound fancier? / accent: Why does English words sound differently / Rhythm: Why does English sounds like a song? / Recommendations on English Documentary

PART 3 SLOWLY, BUT SURELY, 3-STEP GUIDE TO “CHEWING ENGLISH”
-Find a suitable movie
-Step 1: Prep to maximize your study
-Step 2: Memorize one line from the movie
-Step 3: Watch the entire movie, and it depends on your time management skills
-Appendix: How to train your English with “Story-telling” method, Platforms that help digesting movies / Movies that I have watched

PART 4 THE REAL REASON WHY YOU CAN’T SPEAK ENGLISH
-Learning grammar and memorizing words don’t help
-Do you have to live in a foreign country to improve your English?
-How to overcome your fear when learning English
-How do you learn “accents”?
-Are you too late to learn English?
-Appendix: Video clips and book recommendations

PART 5 LEARN ENGLISH, SAVE YOURSELF
-Don’t give up, fight for yourself
-Starting my study from the low-point in my life
-My Dad’s Wish
-How to actualize your English skills
-A Broader Life Choices I have made
-When Life Knocks You Down, Get Back Up and Challenge Yourself
-Appendix: life-changing reading skills / Your thoughts affect your writing skills / Tips on writing
essays

Epilogue: Reach Higher, Use English as Your Tool

ABOUT THE AUTHOR
Shin Wang-Gook is a founder and a teacher at Core English.

PHONO SAPIENS

Jaeboong Choi

#4 Bestseller in Economics
Recommended Book by Chosun Ilbo, Donga Ilbo, Joongang Ilbo and Hangyerae

BOOK DESCRIPTION

Phono sapiens are people who can’t live without their cellphones or similar smartphone technology. Though phono sapiens are birthed just about 10 years ago by the man Steve Jobs himself, they have revolutionized the market by simply treating their smartphones as an extension of their body. For example, traditional methods of advertising via newspapers or cable TV have decreased nearly by 50%, whereas advertising via the Internet (such as Youtube) have skyrocketed. People use mobile banking as way to perform their transactions instead of physically visiting a bank. Many malls and supermarkets are closing down, whereas online sales have shown a sharp increase. Digital methods ways of carrying out transactions using applications like We Chat Pay have become the norm in China, and it’s said that homeless men in Shanghai asking for donations are seen carrying QR codes.

Evolution is change that was brought on by choice rather than by external force. The appearance of phono sapiens is a result of a natural evolution process, since no one has physically forced them to make the shift from analogue to digital usage. Throughout history, evolution has proven to always move forward and never backward. Regardless of the ranging opinions on smart phone technology, the fact that a new era with the focus on digital lifestyle is approaching is inarguable.

It’s true that concerns on the over usage of smart phones are abundant. In fact, most adults are known to judge the smartphone generation as being addicted to technology, having poor mental health, and isolating oneself instead of physically getting out and cultivating a social life. And though this may be true, smart phone technology is also a game changer that revolutionizes the way people have access to information. Backlash against how technology is taking over every sphere of society may also be a form of defense mechanism for those fearing change. However, all of world’s leading corporations are now wired (Google, Amazon, Facebook) and those who failed to adapt to the digital world have disappeared. Regardless of one’s opinions (even the well-thought out ones) on whether digital technology is ultimately beneficial or harmful, the fact that it is taking over the marketplace is inevitable. The piece presents convincing arguments and tips on how one can choose to adapt to the upcoming new era and take advantage of the many unprecedented opportunities it carries.

TABLE OF CONTENTS
1. The Birth of a New Species: Phono sapiens
-The Approaching Revolution : The Phono sapiens are coming
-What Generation X didn’t catch: the “new” generation is already outdated
-The shift of purchasing paper: the young lead the world
-A revolution is a double-edged sword: Evolution is inevitable
-How the species travel: how “virtual reality” turns into business
-The continent has spoken : the change in standard of consumption […]

2. The Much Celebrated Civilization
-Switching players: Sony becomes obsolete. Apple and…
-From Homo sapiens to Phono sapiens: If anyone needs CDs, please leave
-The coveted ambition: “We consume on the move.”
-The $5 trillion dollar choice : Why Trump is attacking the Amazon
-GM’s betrayal: Destroying a factory to invest in automated taxi service
-The battle of digital platforms: the shift in civilization creates opportunities for all countries
-BTS and ARMY: Fandom that leads a revolution in consumption
-80 million LOL Championship Games: What the market 8 times the size of the Olympics proves
-Game civilization: Dangerous but mandatory to learn
-Disregarding Experience: One needs to completely change the clients’ standards
-Owners of applications: “Phono sapiens” decide everything

3. On Demand Revolutionizes the Business World
-Change in Patterns: Phono sapiens leave their mark
-Product details: Small but deciding factor
-CarrieTV’s Success: The Rules of Youtube
-One-person content creator: From “digital ruler” to celebrated “idol” […]

4. The Coming of the Unprecedented Species
-Digital Manners: There’s an order to “Likes” and “Comments”
-Storytelling: “I had to have it.”
-No Service: Fun out wins convenience [….]

ABOUT THE AUTHOR
Jaeboong Choi studied mechanical engineering at undergraduate and graduate school at Sung Kyun Kwan University (SKKU) and University of Waterloo. He’s lectured more than 1,200 times for corporations, government organizations, and education-related organizations on the coming of the 4th revolution led by the Phono sapiens.

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SUPER LEVEL

Oh-Hyun Kwon

“Failure of Leaders Determined After They Step Down”
The bestselling book sold more than 1.5 million copies in Korea!

BOOK DESCRIPTION
Kwon Oh-Hyun, the man behind Samsung Electronics, often hidden from the public spotlight, shares his thoughts on leadership from 33-year experience at Samsung Electronics. This is his first title, and it is significant because it not only reveals the personal perspectives on leadership, but also it is coming from the most essential figure from one of the world’s largest technology companies. As a legendary figure at Samsung as some would say, he shares his secret of leading the company’s rapid growth that led Samsung to the level and the speed that is unparalleled to other competitors.

Kwon started his career as a researcher at Samsung. Without business degree or managerial experience, he gradually became the core figure of Samsung, while transforming unprofitable divisions at Samsung profitable. The book is divided into 4 parts that are crucial in making successful business: leadership, structure of the group, strategy and manpower. In doing so, he presents simple and clear methods of improving business. Further, as he is known for innovative business style, he introduces practical strategies that he himself learned over the years of leading struggling divisions at Samsung.

In the book, Kwon especially points out responsibility, roles, and duty of leaders. He sees that the leaders must have 4 virtues in balance: Insight, Decision, Execution and Sustainability. While these qualities are hard to balance, he introduces some of the methods that leaders can start practice right away:

1. Share your vision with your team, but it must be simple and clear.
2. Make a Not-to-Do List, eliminate unnecessary things that hinder your vision.
3. Share a small, but successful stories with your team. Sharing and studying successful cases motivates team members, as well as shaping their positive outlook.

Kwon also reveals that he is the man behind 4Ps, that every Samsung employee swears by today: Pay by Performance, Promotion by Potential. Through his philosophy, he argues that proper structure within the company is more important than the leader’s vision. Therefore, the leader must recognize and use the power of structure that fit into one’s business type. Then he advises the leaders must prioritize, focus and know how to negotiate for growth of the company and its employees.

Finally, Kwon emphasizes the importance of finding the “right talent for the right position”. Kwon believes there are no perfect employees, however, he asserts that every employee has to have a sense of ownership to the company. To cultivate this idea, Kwon thinks that leaders must be “consistent” and “permanent” in their decision making. He criticizes that many leaders today often lack such qualities, thus leaving entire institution weak after their resignation. That is why he is calling for the leaders to find solid business philosophy and see reality based on acute observation on their surroundings.

ABOUT THE AUTHOR
Dr. Oh-Hyun Kwon is the former Vice Chairman and CEO of Samsung Electronics from 2012 to 2017. Since he joined as a researcher at Samsung Electronics’ Semiconductor Business in 1985, he has played a pivotal role in Samsung’s rapid advance in technology. Known as “legendary salaryman figure” in Korea, he successfully led semiconductor division which brought the largest-ever operating profit of more than 35 trillion won in 2017. After stepping down in November, he is now a chairman of Samsung Advanced Institute of Technology.
Kwon holds BS in Electrical Engineering from Neoul National Universtiy, a M.S. in Electrical Engineering from KAIST, and a Ph.D. in Electrical Engineering from Stanford University. In 2013, he was listed as the top 100 most influential people.

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DD’S UMBRELLA

Hwang Jeong-eun

Short stories that are like an umbrella handed over in the rain called the world
The true colors of Hwang Jeong-eun’s prose fiction, which charges at maximum speed
Hwang Jeong-eun has established herself as one of the writers representative of South Korean literature in both name and deed by simultaneously forming a broad and solid readership and receiving firm support from critics with her works including novels I’ll Keep Trying and The Shadows of a Hundred and short story collections Pa’s Initiation and A Nobody. Her latest work, dd’s Umbrella has been published. The volume gathers two novellas constituting a novel cycle that resonate with each other and share the same temporal background and thematics even though they present disparate characters and narratives: Kim Yujong Literary Award winner “d” (titled “Laughing Man” at the time of its original publication); and “No Need to Say Anything” (extensively revised later), which received considerable attention during its serialization on Changbi’s online platform Literature 3. Against the backdrop of the social cataclysms of the avoidable and therefore all the more tragic sinking of the MV Sewol, a passenger ferry, in 2014 and the “Candlelight Revolution,” or ordinary citizens’ candlelight demonstrations against the corruption of the incumbent administration, during 2016-17, these works explore the new meanings of “revolution” in individuals’ daily lives. They are welcome new additions that will move readers overwhelmingly through the combination of profound reflections on life and death, love and humans and beautiful sentences deeply affecting readers’ emotions.

“Why didn’t my beloved come with me?”
The end, or a new beginning, of an old story
The tale starts in “dd’s Umbrella,” a short story that writer Hwang Jeong-eun first published in 2010 (also included in Pa’s Initiation, published by Changbi, 2012). Reunited with “dodo,” “dd” becomes close to her childhood friend based on a memory of the fact that, in the past, she failed to return an umbrella borrowed from “dodo.” Despite the difficulty of making a livelihood, the two figures are happy because of their shared life. In the 2014 short story “Laughing Man” (included in A Nobody, published by Munhak Dongne, 2016), however, “dd” meets with unexpected death.

The work in the latest collection dd’s Umbrella directly to continue these characters’ story is “d.” “d” (“dodo” from the earlier tale), who likewise has lead deathlike days since the death of “‘dd,” immerses himself in days spent in the arduous labor of handling packages at Sewoon Arcade in the Cheonggyecheon district in Seoul. Through an encounter one day with Yeo So-nyeo, who has repaired acoustic equipments at Sewoon Arcade for decades, he slowly begins to step back into the world. Likewise, So-nyeo looks back on the lives of both herself and those around her in the landscape of the shopping arcade, which reflects the glory and shame of South Korea’s modernization.

The theme of “revolution” triggered by the existence of “dd” and the voices encountered through it thus continue naturally in “No Need to Say Anything.” The first-person narrator of “No Need to Say Anything” is both an employee of a shoe manufacturing company and a writer with twelve incomplete manuscripts. She has lived together for 20 years with Seo Su-gyeong, a woman of the same age who left a strong impression on an athletic events day during high school. The two characters have reencountered each other after graduation from high school and forged a relationship through an incident on the premises of Yonsei University, the site of the so-called “Yonsei University Incident” in 1996. Since that day, when the “separation of activism and daily life” (p. 188) was established due to isolation and violence, they have faced the sentiment of “Let’s just sweep my front yard or something” (p. 186) yet continued to ponder on living as a citizen, on becoming an “adult.” What is noteworthy is the fact that one of the foundations of the narrator’s maturity in reflections on people and society consists of ideas obtained from a variety of actual books and animation films. These sources are presented in both the main body and footnotes. Along with articles likewise provided in footnotes, such elements, whose slight unfamiliarity will catch readers’ attention instead, are characteristic of this novel in form and content alike.

After witnessing the tragedy of the MV Sewol on April 16, 2014, when they had planned to hold a little party for Su-gyeong’s birthday, the two figures continuously take to the street in order to participate in citizens’ protests against the South Korea government’s corruption and concealment of the causes of the incident. At one of the special moments in reading this novel cycle, we discover a scene where the trajectories of “I” and Su-gyeong intersect with that of “d.” For example, the two parties face a situation where, on April 16, 2015, the first anniversary of the sinking of the passenger ferry, the Sejong-ro intersection in the heart of Seoul turns into a “space between two long walls” (pp. 132, 290) and encounter crowds shouting the same slogans (pp. 128, 289).

Hwang Jeong-eun
Born in 1976 in Seoul, Hwang Jeong-eun made her literary debut with the selection of her work in the annual spring literary contest sponsored by the daily Kyunghyang in 2005. She has authored works including: short story collections The Elephant Train at 7:32, Pa’s Initiation, and A Nobody; novels The Shadows of a Hundred, Barbaric Miss Alice, and I’ll Keep Trying; and novel cycle dd’s Umbrella. She has received prizes including the Hankook Ilbo Literary Award, Changbi Shin Tong-yop Prize for Literature, Daesan Literature Prize, Yi Hyo-seok Literary Award, Kim Yujong Literary Award, and the grand prize in the Munhak Dongne Young Writers’ Literary Award.

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SEE YOU ON THE TOP

Jeong Se-rang

“Never imagined I’d be hooked on literature one day” (vol***)
“How on earth do you have such entertaining imagination?” (bky***)

Recipient of the Changbi Prize in Novels and the Hankook Ilbo Literary Award, writer Jeong Se-rang’s first short story collection in eight years!
“Accurate” consolation given by a refreshing and lighthearted imagination and warmhearted sentences
The winner of the Changbi Prize in Novels in 2013 for This Close and the Hankook Ilbo Literary Award in 2017 for Fifty People, writer Jeong Se-rang has presented her first short story collection in eight years since she embarked on her literary career. This collection gathers a total of nine works including “Wedding Dress 44,” which received attention on social networking services (SNS) at the time of its presentation for its unconventional form and episodes that vividly show the reality today. In the volume, readers therefore will meet the talents that only Jeong can display including: the weighty message of Fifty People, which was assessed as “A work that, with its powerful readability and magnetism, revives this society’s will to solidarity”; and the lighthearted imagination of An Eun-yeong the Health Teacher, which the author herself disclosed that she had “[written] it only for pleasure.” As such, this book can be seen as the starting point and essence of the “Jeong Se-rang World.” It amply proves as well that, via Jeong, any tale is bound to shine.

Worries about you, who are seated in the place that I have left behind
A story of firm solidarity created by such a sentiment
The titular work, “See You on the Rooftop” recounts a story about the ways in which the first-person narrator, who, suffering from unjust labor and sexual harassment at work and always feeling the urge to hurl herself from the rooftop of the office building, inherits a book of magical solutions to emergencies from older female colleagues and finally overcomes her despair. Though the magical book lies on the surface of the tale, what has sustained and empowered her, in fact, are the people who, “tenderly leaning their heads toward her, together pondered on how to unravel each day, which was like tangled yarn,” the older female coworkers who prevent the protagonist from leaping from the rooftop. Consequently, “I” is concerned about “you,” her successor, and hopes that this new employee will discover “the story about me and my older women workmates.” Concerns about someone who is seated in the place that one has left behind in themselves create the power of firm solidarity.

A work reflecting the voices of 44 women who are linked by a single frock, “Wedding Dress 44” recounts the stories of women who either have married or will marry in one rented wedding gown in the format of 44 short episodes. Vividly recounting marriage not as a romantic myth but as an institution, this work presents a variety of women’s narratives. In particular, it is significant that the final group of women to wear this gown consists of high school students. By the time they grow up and choose to get married or not, what indeed will be the landscape of the institution?

A tale about I-jae, who comes to hold a “divorce sale” in order to sell everything in her house after getting a divorce, and her friends, “Divorce Sale” encompasses the voices of women including: one who speaks out about the difficulties of work life, asking, “I don’t see women in their 40s… 50s. Where have all senior women employees disappeared?”; and another who, feeling “other people’s lives [were] glamorous and she alone [had been] discarded in hell,” raises her child and looks back on her choice.

The titular heroine of “Hyo-jin” is a figure who has escaped from “something that sticks darkly.” She runs away and away from: her father, who forces her to live according to her name, which means “performing filial piety to the full”; and her ex-lover, who, full of an inferiority complex, thinks that she has left him due to his poverty. The voice of Hyo-jin, who only urges herself to flee instead of fighting against forewarned unhappiness, imbues us with strange courage as we live on here and now.

Meanwhile, works including the following amply demonstrate just how freely the author unfolds her variegated imagination: “Forever Size 77,” a story about a woman who has turned into a vampire and will die if she eats dried persimmons; “As You Know, Eun-yeol,” which imagines a female character named Eun-yeol and places her in the history of premodern relations between Korea and Japan; and “Forehead and Sand,” where misunderstanding accumulated between two countries that use disparate languages due to arrow letters.

Jeong Se-rang
Born in 1984 in Seoul, Jeong Se-rang made her literary debut with the publication of “Dream, Dream, Dream” in Fantastic in 2010. She received the Changbi Prize in Novels in 2013 for This Close and the Hankook Ilbo Literary Award in 2017 for Fifty People, respectively. She has authored novels I Miss Snaggletooth, Only Han-a on Earth, Jae-in, Jae-uk, Jae-hun, and An Eun-yeong the Health Teacher.

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PLEASANT COMMUNICATION 101

Oh Su-Hyang

Sold

"Speaking Practice for Those who Do Not Want to Hurt or Get Hurt by Language"

NEW TITLE BY THE AUTHOR OF < The Secret Habits to Master Your Art of Speaking>
Easy 43 Tips on Speaking Improvement Skills!


Have you ever envied a person “who says everything they want while they are smiling?” This person is a goal for many who cannot say what they meant; they are afraid they might hurt somebody, or they are even more afraid of getting hurt. They want to have pleasant conversation while delivering every message to another person.
Secret to a pleasant conversation is to be engaged in a “Psychological Conversation”- meaning that the speaker “reads” the mind of another in order to avoid any misunderstanding or distortion of their message. The author, who is an expert of communication, introduces various psychological effects and research studies that support the impact of “Psychological Conversation”. 43 secrets are based on real life experience and study cases that are detrimental to your career and personal life improvement. Whether you want an approval from your boss or you need validation from someone, this title will help those who want better relationship, better performance both at work and home.
Throughout the book, readers will learn how to speak naturally and lead the other person in conversation without a fuss. The book is divided in 6 situations (below) in which the Psychological Conversation shines the most. Each chapter is light and easy to understand, so it is quite easy to apply in your own life after reading one chapter!
1. When you want to mark favorable impression
2. When you want to fix a twisted relationship
3. When you want YES from your boss
4. When you want to look attractive
5. When you want to sell something
6. When you want to perform better at work


Oh Soo-Hyang is lecturing for government office and a lot of private companies for better and effective speeches of workers. She also taught junior home shopping hosts at GS home shopping. She appeared a number of shows and has a show for the first time mother’s speech at EBS. Her Book THE SECRET HABITS TO MASTER YOUR ART OF SPEAKING are sold to Indonesia and Vietnam.

Award
-2015 Korea Sinzisikin Award in Voice Trainer field
-2015 HUMAN RESOURCES DEVELOPMENT SERVICE OF KOREA Award

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BECAUSE THIS IS OUR FIRST TIME

Yo-Zuk

Warm and Loving Encouragement from Penguin & Friends!

BOOK DESCRIPTION
A Penguin carrying a goldfish in a fishbowl on his head is on a journey to find himself.
Every animal he meets on the road resembles the people around us: Sloth who paces herself, Horse who tries to catch up with everyone, Chameleon who disguises herself for job interviews, Hyena who compares himself with others, Fox who is afraid of getting hurt from relationship. Their witty yet insightful conversation represents how we feel, act and interact with one another.
BECAUSE THIS IS OUR FIRST TIME reminds readers that it is okay to fail and make mistakes because you only live once, and rather than punishing yourself, you should generously embrace yourself. Through the book, readers are encouraged to be kind to themselves and reflect on how we treat our lives though the anecdotes of the animals. We find consolation and encouragement from their heartwarming yet cheerful stories.

ABOUT THE AUTHOR
Yo-Zuk is an artist, illustrator and an author. BECAUSE THIS IS OUR FIRST TIME is her first book.

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ONE HAPPY FOX

Koh, Hye Jin

BOOK DESCRIPTION
Red Fox loves strolling and taking care of her field of flowers. She also likes combing her hair and dwelling on the thought that she is the most beautiful fox in the whole world.
One day, she notices there is a white hair growing on her body. At first, she plucks it away, as this is simply unacceptable to the beautiful red fox who dearly prides her color of the fur.
But the white patch of hair grows and grows. The red fox is in agony: so, she tries to gain her red color back; by making juice out of red fruits and rubbing on her body, by covering herself with red flowers and red tree leaves. But none of it seems to work and the cold winter is approaching. Devastated, the red fox crawls back to a dark cave. What happens to red fox? Will she gain her happiness back in her life?

ABOUT THE AUTHOR
Koh, Hye Jin is a renowned children’s illustrator author. ONE HAPPY FOX is awarded in Korean Andersen Awards in Creative Picture Book. Another picture book by Koh, TO HOME is awarded with the illustrator of the year at Bologna Book Fair in 2016, official selection at Nami Concours in 2017. Her other works include PRESENT FROM THE BEAR and I WILL DRAW IT FOR YOU.

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SECRET OF SECRETARY KIM#1,2

Jung Kyung-Yoon

SOON TO BE TELEVISION SERIES with PARK SEO-JOON!
HOTTEST ROMANCE NOVEL OF NOW!

BOOK DESCRIPTION
SECRET OF SECRETARY KIM is a romance novel that is soon to be developed into a TV series from SBS starring Park Seo-Joon as the lead character, Lee Young-Joon.

Lee, 33-year old narcissistic vice president of a muti-million dollar group, falls in love with a beautiful and talented secretary Kim Miso. Miso has been working for Lee for nine years. She is his private driver, party partner and takes care of every Lee’s business.
Their relationship could not have been better, although Lee’s cool persona can bug her. One day, Kim declares that she is quitting her job. Lee wants to know the reason behind her resignation.

Their love story is not a typical Cinderella story; the portrayal of their relationship is realistic, funny with the twisted past. When Lee was 7 years old, his older brother tricked him and abandon him out of jealousy. Lee gets lost then abducted by a woman, who later abducts Miso too. A few days later, they all break free from confinement. Miso does not remember the incident because she was 5 years old at the time, but Lee remembers everything, including Miso. So when Lee discovered that Miso was working at his company, he hires her to be his secretary.

After all, Miso likes Young-Joon, but since Young-Joon has no intention of getting married, Miso decides break out of her comfort zone to find her own happiness. Their conversation exchange is witted and fast, and as the story is headed for a happy ending. The novel is developed into a popular webtoon series, and has a large fan base due to the interesting characters and the storyline.

ABOUT THE AUTHOR

Jung Kyung-Yoon
Known as her pen name, Cha-Hyang, the author has published GOODBYE TO AN ANGEL, RED SKYLARK, CRESCENT MOON IN THE AFTERNOON, GUY IN THE CHRISTMAS and many more. She is an active member of the Romance Novel Author Association.

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LAZINESS IS A HABIT

Choi Myung-ki

The cause of your laziness and procrastination is your emotion!
Willpower is not just enough and this book will guide you to overcome
all the bad habits which make you lazy.

BOOK DESCRIPTION
You have a lot on your plate but you do not want to do anything.
You have a test tomorrow but you cannot focus on studying.
We often think ‘Why don’t I have willpower?’ whenever we face similar situations like
above.
Lethargy and procrastination are not the problem of our willpower. You are being lazy
because you have issues of emotions. The book ‘LAZINESS IS A HABIT: Guide to Stop
Procrastination and to Be the Owner of Your Life’ tells that people who have anger, anxiety
and feel lonely tend to have more difficulties to manage their time and lazy habits. For
example, people with high anxiety level cannot concentrate one work and continuously
have miscellaneous thoughts. It eventually makes them lose important things when doing
work. Another example is people who suffer from loneliness. These people have a tendency
to become lethargic.
To get rid of the issues of emotions, stop being lazy and being a better person, this book
gives you solutions by dividing into three part as follows:
1. It introduces 9 different emotions which make you lazy and let you know how to defeat
the bad emotions.
2. The second part explains 7 obstacles of your willpower such as impatient personality and
a difficulty of making decisions. It also guides you on how you can get rid of the obstacles in
your life.
3. The last part offers detailed action plans to minimize feelings of laziness and maximize
productivity. The most important message from this part is ‘Don’t let others manage your
life! You are the manager of you’. It means that this book does not only aim for less
procrastination at work and life but also aim at building good habits for your healthy and
better life.
This book also provides ‘NO MORE LAZINESS DIARY’ to help you to diagnose and solve
your emotional issues and it will guide you to build good habits to be a diligent person.

ABOUT THE AUTHOR
Dr. Choi Myung-ki is the director of Chungdam Harvard Psychology Centre, a professor of
college of medicine at Chung-Ang University and a consultant physician of Asan Medical
Centre’s mental Health department. He graduated college of medicine at Chung-Ang
University and completed MBA for Health Sector Management at Duke University.
He has been also working for an analyst for a number of current affair programs
including NEWSROOM of JTBC and WHAT WE WOULD LIKE TO KNOW of SBS. Other
publication work of the author are ‘Worry is a habit’, ‘What makes you work?’, ‘The
management for your mind’, and ‘Good parents complex ‘.

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THE SECRET OF RED SKY Vol1

Jung Eun-gwol

BOOK DESCRIPTION
Hong Cheon-gi, the one and only women artist of Dohwaseo, a department for arts and
paining in Chosun dynasty is now reborn with the author’s imagination.
The story beings with one short line about Hong Cheon-gi in the history. The name of her
has the meaning ‘The Red Sky’s Secrets’. Cheon-gi who is the member of a local artist group
accidently finds a man who falls from the sky on the winter solstice in the early Chosun
period. The man who Cheon-gi picks has a pretty face and a good smell and looks like he is
not the man of this world. As Cheon-gi meets him, she reminds that her mother has been
praying for her spouse for a long time and she believes that he is the one that the god sends
for her. The name of the man from the sky is ‘Haram’. Haram became a blind because of an
accident which happened during a ritual for rain when he was young and now only can see
the “Red” world. After meeting Cheon-gi, Haram realizes that there is a hidden secret
related to his eyes.
While reading this novel, the readers will meet a number of mysterious events which are
related to Haram and Cheon-gi.
“Find out the regulations which states ‘Women cannot be appointed as a government’s
official”
Why can Haram only see the red sky?
What is the meaning of the visit of a suspicious guest who comes to find the painting for
welcoming New Year and preventing the disaster?
Where does the painting of a king disappear?
The Prince Anpyeong and Haram start a journey to chase the clues of all these mysterious
events and they finds out that Cheon-gi has a key to solve the secrets.
This is also the love story of the lively, happy, and delightful woman ‘Choen-gi’ Choen-gi is
unmoved by the obstacles that she experiences while she loves Hara. She never gives up
hear love and strongly steps forward for Haram and her belief. This novel’s strong bondage
of Cheon-gi and her friends and the life of painters of the palace will make the story more
fun and interesting. Since it adapts the stories of historical painters and is based on the
historical research, the plot is well-organized as well.
CHARACTER
Haram, the most beautiful man of the palace
He is able to read the sky’s signs and decode them but he cannot see the stars in the sky.
When he opens his eyes, the world is all red.
He got involved in an accident on the day when the ritual for rain was held and became a
blind. As he meets Hong Cheon-gi, the secrets of the sky about his eyes revealed.
Hong Cheon-gi, the genius artist of the century
The painting has been the only reason she live for 20 years but everything changes after
picking up the man from the sky. She enters the palace to be eyes of Haram. Cheon-gi is
brave and confident for her love.
The Prince Anpyeong, the man who searches ‘Beautifulness of the world’
The prince loves the arts more than anything and the paintings and poems are his favorite.
Cheon-gi always makes him fun and he likes everything about her.
ABOUT THE AUTHOR
Jung Eun-gwol is the best romance author in Korea. Her novels has been sold more than 2,2
million copies and two of her bestselling books have been made into the megahit TV series
‘Sungkyunkwan Scandal’ in 2010 and ‘Moon Embracing the Sun’ in 2012.
WORKS
-Report of her blind date
-The Moon Embracing the

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THE SECRET OF RED SKY Vol2

Jung Eun-gwol

BOOK DESCRIPTION
Hong Cheon-gi, the one and only women artist of Dohwaseo, a department for arts and
paining in Chosun dynasty is now reborn with the author’s imagination.
The story beings with one short line about Hong Cheon-gi in the history. The name of her
has the meaning ‘The Red Sky’s Secrets’. Cheon-gi who is the member of a local artist group
accidently finds a man who falls from the sky on the winter solstice in the early Chosun
period. The man who Cheon-gi picks has a pretty face and a good smell and looks like he is
not the man of this world. As Cheon-gi meets him, she reminds that her mother has been
praying for her spouse for a long time and she believes that he is the one that the god sends
for her. The name of the man from the sky is ‘Haram’. Haram became a blind because of an
accident which happened during a ritual for rain when he was young and now only can see
the “Red” world. After meeting Cheon-gi, Haram realizes that there is a hidden secret
related to his eyes.
While reading this novel, the readers will meet a number of mysterious events which are
related to Haram and Cheon-gi.
“Find out the regulations which states ‘Women cannot be appointed as a government’s
official”
Why can Haram only see the red sky?
What is the meaning of the visit of a suspicious guest who comes to find the painting for
welcoming New Year and preventing the disaster?
Where does the painting of a king disappear?
The Prince Anpyeong and Haram start a journey to chase the clues of all these mysterious
events and they finds out that Cheon-gi has a key to solve the secrets.
This is also the love story of the lively, happy, and delightful woman ‘Choen-gi’ Choen-gi is
unmoved by the obstacles that she experiences while she loves Hara. She never gives up
hear love and strongly steps forward for Haram and her belief. This novel’s strong bondage
of Cheon-gi and her friends and the life of painters of the palace will make the story more
fun and interesting. Since it adapts the stories of historical painters and is based on the
historical research, the plot is well-organized as well.
CHARACTER
Haram, the most beautiful man of the palace
He is able to read the sky’s signs and decode them but he cannot see the stars in the sky.
When he opens his eyes, the world is all red.
He got involved in an accident on the day when the ritual for rain was held and became a
blind. As he meets Hong Cheon-gi, the secrets of the sky about his eyes revealed.
Hong Cheon-gi, the genius artist of the century
The painting has been the only reason she live for 20 years but everything changes after
picking up the man from the sky. She enters the palace to be eyes of Haram. Cheon-gi is
brave and confident for her love.
The Prince Anpyeong, the man who searches ‘Beautifulness of the world’
The prince loves the arts more than anything and the paintings and poems are his favorite.
Cheon-gi always makes him fun and he likes everything about her.
ABOUT THE AUTHOR
Jung Eun-gwol is the best romance author in Korea. Her novels has been sold more than 2,2
million copies and two of her bestselling books have been made into the megahit TV series
‘Sungkyunkwan Scandal’ in 2010 and ‘Moon Embracing the Sun’ in 2012.
WORKS
-Report of her blind date
-The Moon Embracing the

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SHUT UP AND WATCH A MOVIE: A Definitive guide to improve your English

Shin Wang-Gook

“Watching movies not only improved my English, but completely transformed my life!”

A High-School dropout, who had no clues of learning English, gets accepted to UC Berkeley all thanks to the movies he has watched. Now the author is revealing a 3-step guide and 6 benefits of learning English through movies.

BOOK DESCRIPTION

HOW DID HE BECOME SO FLUENT IN ENGLISH?
The author Shin, was an aspiring boxer without any prospects. He had no idea what English was until he reached twenty. He tried the usual, the boring methods of learning English; reading and writing, and memorizing, only to lessen his interest in learning. Then he grabbed a movie. From Rapunzel to Titanic, Shin relentlessly watched movies, digested the language and used the movies to study English. A year later, he became fluent in English and went to US for college. He then got accepted to UC Berkeley and began spreading his knowledge on online platforms as well, gathering
3000 people in just about six month on his website.


A 3-STEP GUIDE TO STEP UP YOUR ENGLISH GAME AND THE 6BENEFITS YOU WILL GET: SHUT UP AND WATCH A MOVIE is a part memoir, part self-help with full of author’s wisdom and know-hows of learning English in a more engaging and fun way. He points out that there are “steps of memorization”, and to build those steps, author advises the reader to “Shut up and Listen”. It is a method that the author came up focusing on vocalization, accent and rhythm. He also introduces a 3- step guide to help learning English through movies, which he named it as “Chewing English”.

Here are the 3-steps:
(1) Train your vocalization, accent and rhythm
(2) Listen to just one line from a movie
(3) Watch a movie on a daily basis, listen to the whole conversation.


There are 6 benefits to this book when you take the 3-step method:
(1) Listening to the REAL ENGLISH: you will be able to hear like a native speaker.
(2) GRAMMAR and VOCABULARY will be now your strong suit: Without memorizing word for word, you will be able to grasp the meaning of various English expressions, gestures and tones.
(3) Manage your TIME and MONEY: Through movies, you will be able to save money and time, rather than studying abroad and spending thousands of dollars on studying English.
(4) FUN guaranteed: Learning should never be an obligation. You will have fun while watching a movie, learning each line and expression.


BOOK TRAILER:
Book Trailer: https://www.youtube.com/watch?v=GSNPKSySVSs&feature=youtu.be
Youtube Channel: https://www.youtube.com/channel/UCpN9-JAMao6JTB28RQ_Xmdg

TABLE OF CONTENT

Prologue How Watching a Movie Changed My Life

PART 1 WHEN A HIGHSCHOOL DROPOUT CONQUERS ENGLISH
-I was the last person on Earth who wanted to study English
-Finding a solution through movies
-How watching movies help rebuild my goals

PART 2 HOW TO “REALLY” LISTEN TO MOVIES
-Learn English like boxing
--Similarities between diet and studying English
-Shut up and listen! You have to listen first to speak English
-How to enjoy your learning experience: “Chewing English” helps!
-Appendix: vocalization: why do English actors sound fancier? / accent: Why does English words sound differently / Rhythm: Why does English sounds like a song? / Recommendations on English Documentary

PART 3 SLOWLY, BUT SURELY, 3-STEP GUIDE TO “CHEWING ENGLISH”
-Find a suitable movie
-Step 1: Prep to maximize your study
-Step 2: Memorize one line from the movie
-Step 3: Watch the entire movie, and it depends on your time management skills
-Appendix: How to train your English with “Story-telling” method, Platforms that help digesting movies / Movies that I have watched

PART 4 THE REAL REASON WHY YOU CAN’T SPEAK ENGLISH
-Learning grammar and memorizing words don’t help
-Do you have to live in a foreign country to improve your English?
-How to overcome your fear when learning English
-How do you learn “accents”?
-Are you too late to learn English?
-Appendix: Video clips and book recommendations

PART 5 LEARN ENGLISH, SAVE YOURSELF
-Don’t give up, fight for yourself
-Starting my study from the low-point in my life
-My Dad’s Wish
-How to actualize your English skills
-A Broader Life Choices I have made
-When Life Knocks You Down, Get Back Up and Challenge Yourself
-Appendix: life-changing reading skills / Your thoughts affect your writing skills / Tips on writing
essays

Epilogue: Reach Higher, Use English as Your Tool

ABOUT THE AUTHOR
Shin Wang-Gook is a founder and a teacher at Core English.

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